Hello Primal

Serving freeze-dried raw has never been easier! Our Pronto recipes are convenient and shelf stable – just scoop, hydrate, and serve. Freeze-Dried Raw Pronto is crafted with responsibly sourced proteins and organic produce for complete & balanced, whole food nutrition with no synthetic supplements.

Shop Now

Retail Messenger is Here

Shop all of our favorite items that help us prepare for
the fall and winter months in our Retail Messenger.

Shop Now

Shop the October Boutique

Fall is here and the Holidays are fast approaching!
Find everything you need to prepare for the Holidays
in our Boutique.

Shop Now
Our Expertise 7.7.20

Our Expertise, Your Success

Our team of experts is your secret weapon. We’re here to educate and support you on all our brands. We deliver success so you can delight pet parents and grow your business.

Connecting Brands

Connecting Pet Specialty Retailers to the Best Brands

Providing top-quality products for pets—whether furry, feathered or finned—is our passion. That means in-demand brands, more options and innovative products pet parents are looking for.

Two Day Delivery 7.7.20

Two-Day Delivery to US Locations

We know your needs can change at any moment. Through our national network, we’re able to deliver products to most areas in the continental US within two days. We’re local everywhere ®.

Partner and Join Our Nationwide Network

We connect trusted brands and committed retailers who share our belief that pets are part of the family. Those connections help our retail and brand partners succeed. Partner with us and as you grow, we’ll be right there with you.

Partner With Us