SPINS and Animal Supply Company Announce Strategic Partnership to Develop Independent Pet Retail Data Channel

SPINS, the leading provider of retail consumer insights, analytics, and consulting for the natural, organic, and specialty products industries announces a partnership with Animal Supply Company, the national leader in Local Everywhere® pet food and supplies. The mission of Animal Supply Company is to share their passion for animals through trusted partnerships that connect the brands and customers they serve to those who love pets.

The two companies join forces to support retailers by providing them access to data and analytics to assess product assortment, distribution, and developing trends in the pet channel. Why are we doing this? To help our customers! Data drives informed decisions. Retail is competitive and we need the best possible assortments ready for consumers when they visit Independent Pet retailers.

SPINS helps independent retailers compete and thrive in the growing market. The Pet Channel represents a $60 billion industry with consistent growth, especially in natural products. As the most trusted source of natural and specialty product expertise, SPINS can help retailers leverage daily and periodic data to substantiate key business decisions and benchmark growth against other retailers with marketplace data only available from SPINS.

Daily Reporting

SPINS’ daily reporting grants you access to Store-level sales data to track total transaction counts, average spend per visit, and total spend. SPINS’ daily reporting also gives you the ability to compare sales between and among stores and departments for stronger tactical planning.

Monthly Insights & Trends

SPINS’ Business Intelligence application SATORITM helps you quickly identify sales trends, opportunity gaps, and ways to optimize your assortment. Data is refreshed monthly, but you can access your data 24/7 with unique visibility into attributes like Grain Free, Gluten Free, Non-GMO Project Verified, Organic, and Raw.

SPINS Proprietary Attributes

In addition to providing its existing industry-leading attributes and hierarchies, SPINS will further invest in its partnership with ASC with a custom hierarchy to accommodate the nuances of pet products, committing to the development of up to 10 additional custom/new attributes for the Independent Pet Channel.