California Pop-Up Show | January 23 & 24, 2023

Show details will be updated frequently as it gets closer to the show, so check back often for more updates


The California Pop-Up Show will be held at the Sheraton Universal Hotel.

333 Universal Hollywood Dr. Universal City, CA 91608

Set-Up Hours

Information on Set Up Times Coming Soon.

Each vendor will have 1 6′ table & 2 chairs.


ASC will not be shipping any products to the show from the ASC warehouse. Vendors will be responsible for bringing any display/ sample items themselves. Carts will not be available at the venue, so please plan accordingly and only bring what can be easily carried.

If staying at the venue, small boxes may be send directly to the hotel, with your room. Please contact the hotel with any questions.

Participation Fee

The cost to participate will be $3,000. This includes a 6ft table, 2 chairs, and your show promotion sheet(s) (Promotions will be printed and delivered to your table during set-up)


Join us for a reception on January 23rd for cocktails, hors d’oeuvres, and the opportunity to mingle with retailers.

More information on the reception coming soon

Hotel Details

More information on the hotel room block coming soon.


Your invoice will be emailed to your accounting contact (as listed on your registration form) approximately 2-3 weeks after the show.


Information on Parking coming soon